3 January 2021: Heartfile published an op-ed entitled “Society: The Battle For Healthy Food. The article discusses the evolution of quality standards in general and that of food standards in particular in Pakistan. It sheds light on the key challenges and barriers to successful implementation. It also discusses the ongoing tug of war between regulators and industry and how the industry is able to influence the regulators and what actions are needed to avoid such pitfalls. The public health angle of unhealthy foods also received due discourse in this article.